Helen Green: Newman’s Own Logo Redesign
Helen Green’s portraiture illustration style makes her one of the most instantly recognisable portrait illustrators, so it came as no surprise that she was selected to illustrate the new portrait illustration for Newman’s Own products.
Helen Green has recently been commissioned by Turner Duckworth, as part of a bigger team, to redesign the iconic Newman’s Own packaging.
Newman’s Own brand was started in 1982 by friends Paul Newman and A.E. Hotchner as a way to gift their delicious homemade salad dressing to friends and family. The dressing was received so well that the two decided to form a business – and the rest is history.
Helen has created a colourful updated portrait illustration of founder Paul Newman to feature on all the products. Her illustration features alongside fellow illustrator Fanny Gentle’s food illustrations to create a charming and bright new look for the brand.
Helen’s clever combination of digital and analogue techniques allows her to capture a photographic likeness in her portraits and express the personality of every individual she illustrates. Her portraits are fresh with colour and creativity, which make her a popular choice for projects ranging from branding to publishing and product design.
