Folio illustration agency was established in central London in 1976.

‘The Evolution of an Illustration Agent’ by Peter Greenwood

We now operate worldwide, representing a diverse group of talented illustrators. Their work covers a complete spectrum of styles. From oil paintings and motion graphics to animated GIFs and infographics – you name it, our artists can deliver it.

We’re proud of the personal relationships that we have with our illustrators. By working closely together, we can ensure you get exceptional artwork, on time and on budget.

See the latest work from our illustrators in our news section.

We’ve helped thousands of clients find the right illustrator for their projects.

Drop us a line and tell us what you’re looking for. We’d love to hear from you.

10 Gate Street
London WC2A 3HP

Email: [email protected]

Tel: +44 (0)20 7242 9562
Fax: +44 (0)20 7242 1816

How to commission an illustration

If you are new to commissioning, we’re here to guide you through the process.

First of all, think about…

  • What you’d like the image to depict
  • What style you require. You can browse our illustrators here
  • Where and how long you want to use the image

Then just give us a call or send us an email and we’ll take it from there.

Illustration submissions

We welcome submissions from artists and illustrators looking for representation.

Read our post on illustration agency submissions

We recommend emailing a few sample images (low-resolution JPEG files) with a link to your website, if you have one. Please send your submissions to:

[email protected]

Unfortunately, we cannot respond to all submissions we receive.


Established long before most other agencies, Folio has more than 45 years of industry experience. The company was founded in a small basement shop when Nicholas Dawe, who still runs Folio today, had a vision of helping prospective illustrators establish their work.

The inspiration for Folio was Dawe’s close friend, illustrator George Underwood, who produced early album covers for Davie Bowie, T-Rex, Mott the Hoople and more. The connection with the music industry continued when Folio artist Joe Petagno designed Motorhead’s ‘Snaggletooth’ logo in 1977. Other bands with album art by Folio artists include the Rolling Stones, Led Zeppelin and Pink Floyd.

Work was not confined to the music industry, however, as Folio worked on some of the most prestigious advertising campaigns for the likes of British Airways and even produced an icon of the silver screen when Joe Petagno created the concept model for the ‘facehugger’ in Ridley Scott’s Alien – a prop which would haunt the office for years.

Before the internet and before digital illustration, there was Folio. In the 1980s, some of the artists would work at Folio’s light-filled studio near the British Museum, phones ringing, jobs coming in, couriers whizzing original artworks and transparencies across London. Some of the mechanics might have changed, but Folio’s professional approach and attention to detail remain invaluable to agency clients such as J Walter Thompson, McCann Erickson, Grey, BBH and Mother.

Each decade has seen Folio involved in culture-defining artwork, from Syd Brak’s iconic glam-punk airbrush art for Athena in the 1980s to the Hed Kandi clubland digital illustrations pioneered by Jason Brooks in the 1990s and beyond. From billboards, movies and TV ads to album covers, magazines and packaging, over the years you have seen more art by Folio’s illustrators than you know.


Folio is committed to upholding your privacy and safeguarding the personal data you share with us. Under the law, we are required to provide certain details regarding our collection, use and protection of your personal data – this information is outlined in our Privacy Policy. If you have any queries about about how Folio uses your personal data after reading the Privacy Policy, please contact us.


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Over our more than 40 years as a London illustration agency, we have worked with some of the most amazing illustrators, artists and creatives in recent generations. In our Folio Legacy section, we’ve assembled a few portfolios of the most influential, beautiful or otherwise powerful work that we’ve had the honour of passing through our agency.