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Task Rabbit Celebrate The Done

Arcade Studio

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Project Story

Arcade Studio teamed up with Ogilvy NY & Task Rabbit to develop their campaign “Celebrate The Done”. The campaign was focused on bliss and the heavenly feeling of a worry-free life, where the Task Rabbit app helps connect you to people that can assist you in handling your day-to-day tasks.

Arcade Studio created illustrations and animations for Taskrabbit to show the full capabilities of management that the app could provide.

They began the project by mapping out potential characters in their sketches and showing how these characters could use the app to manage different tasks, from Yardwork to laundry.

Once these characters and scenes were confirmed, Arcade Studio worked up the illustrations to incorporate colour and confirm the composition of the pieces before they began 3D rendering them and preparing them for animation.

The final animation for ‘Celebrate The Done’ compromised of a collection of scenes animated by Arcade Studio. Each scene was created so that it could work as independent static or GIF illustration asset for the campaign, as well as being able to fit within the longer campaign animation short.

The end result is an exciting and vibrant collection of animations and illustrations with strong character design and compositional elements to enhance and support the brand’s identity and visibility.