Kiehl’s x Maïté Franchi
Kiehl’s, the long-established apothecary of choice for style-conscious men and women, collaborated with Maïté Franchi for its winter collection. Playing on Maïté’s exuberant character designs, the resulting buoyant animations and illustrations deliver a tremendous energy while nodding to the brand’s limited-edition gifts.
The sense of vitality is delivered by a cast of characters – and their dogs! – who show that the cold weather is an opportunity for energising fun.
These characters tumble onto the limited-edition version of Kiehl’s most essential products, bringing a seasonal personality to daily routines.
Centrepiece of the seasonal offering was an advent calendar featuring Kiehl’s Mr Bones character, who is based on the skeleton that founder Aaron Morse used to educate patrons back in 1851. Maïté uses the shopfront of the original pharmacy, on Third Avenue in Manhattan’s East Village, as an invitation to enter a magical store spinning with her distinctive visual energy.